Choyce

A major problem that luxury fashion labels have spent years trying to solve is how to get in contact with their customers and how to establish regular communication in order to generate more profound data. The challenge is to develop fashion e-commerce marketing that can be individualized. Another problem is a characteristic of the target group: affluent people interested in fashion, especially from generation Z (born in  1997-2010) are constantly on the lookout for new trends and fashionable outfits. As they undertake time-consuming and stressful shopping expeditions they often find it hard to guess whether new items will really match clothes they already have.

The app is designed to solve this problem. However, the central feature of the Choyce digital wardrobe is that it can suggest outfits for different occasions and weather conditions at the press of a button.